Cris Bain-BorregoHispanic Insights
Cris Bain-Borrego of CBB Bilingual Research is one of our three specialist Freelance Partners, with over 18 years of multi-cultural market research experience providing clear strategic and tactical guidance to clients’ marketing initiatives. Her category experience ranges from health and social advocacy to telecommunications and media, education, medical and pharmaceuticals, government issues, finance, B2B services and an extensive range of consumer products.
Cris is widely practiced in all aspects of qualitative market research. Whether conducting Focus Groups, In-depth interviews, or Ethnographic Studies, she uncovers valuable insights in branding studies, concept and communications testing, usability studies and Ideation sessions, offering her clients the “intelligence” they need in order to move their business forward.
She is truly bilingual and bicultural, having lived abroad for many of her formative years and settling in Los Angeles, where she speaks Spanish in her home and in the professional environment. She has a degree in Spanish Literature, from Europe and South America, ensuring a deep understanding of the linguistic nuances of language spoken in different regions of the Spanish-speaking world.