HOW WE DO IT
What are the real problems, business questions, challenges, and hypotheses in place? What decisions will be made, and strategies formed, by answering the questions?
What IfStakeholder Sessions
What data do we, and our partners, already have? What is missing and what is the best way to get it? What research questions will answer our business questions?
How should we answer our questions? Can they be answered by consumers? What is our timing? Can expert groups help?
What have we learned? What can we confirm? What is new? What really matters? How does what people say differ to what they think and how they behave?
Were our hypotheses true? How does what we learned fit in with, and enhance, what we already know? What are the insights that really matter?
What is the best way to communicate our learning to impact decisions? How can we translate our insights to be actionable?
What NextStrategy Sessions